Ep. 190 Critical Step #2 To Be Unforgettable
Mark and Darren have oft said that the first step to an unforgettable presentation is A CLEAR MESSAGE, but what is Step #2? In this episode they describe your Foundational Phrase and explain how a well-crafted Foundational Phrase can make your presentation unforgettable.
- Create a Foundational Phrase to make your message memorable
- It should be rhythmic
- 10 words or fewer are easier to remember
- A well-crafted Foundational Phrase has weight and influence
- It should run like thread throughout your presentation
- It can be rhyming or alliterative
- Connect your Foundational Phrase to your message
- Brainstorm with a friend to craft each other’s Foundational Phrase
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