Professional speakers; and those who will be…Multiple Streams of Income Secret
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I love to open up my business and teach other speakers the crucial steps to developing income while helping the audience in the process. This is what my own mentors had done for me. I don’t understand why other “teachers” keep secrets to themselves.
My very first educational tool was Learn How the Pros Make ‘em Laugh. Before I had any of my own credibility I tapped into my mentors. You can too. That 4 CD set inspired the creation of the Speaking Secrets of the Champions.
I became a “student” of educational resource creation. I learned from those who were the best, and tapped into my own experiences as a buyer. For example: I purchased one multiple CD sets from a guru in the speaking industry. Though it had several CDs in it (perceived value) each one only had 10 minutes recorded on it! OUCH! I felt cheated. Note to self, all of my CDs would be “chuck full” of content and at least 35-45 minutes in length.
As a result, I have an incredibly low return rate. (Most of my programs have zero returns!)
You can, however, lose money creating product that does not sell. What is the important crucial step that makes all of the difference? Take a sneak peek inside Darren LaCroix’s crucial step to profiting by having a quality product. When speaking I believe in craving feedback, BUT when it comes to “creation of educational resources” it is the different between earning and losing money. Good promotion is important, but if it is not a quality resource it does not have “marketing legs.” People do not want to learn more from you, or come to your live programs.
Here is an actual clips of my focus group feedback session for creating my latest and most in depth speaking tool to date: Own The Stage. Click below to watch the actual focus group sessions. You’ll get valuable clues to the process for creating your own.
Stage time,
2001 World Champion of Public Speaking
P.S. Check out this video lesson specifically for professional speakers and those who want to be
Nicely done video. Really good message to those of us considering the idea of creating a product.
Having watched the full OTS set of DVDs, it’s interesting to see the initial feedback from people who watched just a small portion of the program.
Looking forward to the launch date — July 17th. :-)
C